Sunday, November 2, 2008

ID In and Out

In the course of my readings on organizational identity, I noticed a theme: the idea that organizational identities emerge as a result of interaction between internal and external constituents. I agree with this perspective, but not to the degree hypothesized by organizational scholars. At the risk of taking an essentialist stance, I thought about my current work situation. Employees at my facility are anxiously awaiting news about its imminent take over by another company, while management's lack of communication has added fuel to the fire. Many customers have asked questions that employees cannot answer leading to vague speculation on the part of internal and external constituents. These "doubtful" interactions however are limited to personal contact and go unacknowledged on the facility website or external publications. By virtue of the fact the official versions of identity are more widely disseminated, I feel the effect of personal interaction is limited.

1 comment:

Professor Cyborg said...

Those in top management certainly have more power in shaping organizational identity. About a year ago I reviewed a journal article in which the authors found that in online classes instructors had a greater influence on the class environment than students. Of course that was the case because the instructor designed the class website, was the only one with access to video (so had video lectures), designed the discussion questions and other assignments, etc. So the instructor had much more control in developing the class identity than students did. For BUS/COMM 244 students have a more active role in creating the class identity in that they can set up their blogs and wiki pages as they like (within the parameters of the software and the assignment requirements). Still, I developed the look and feel of the class websites and the assignments, so I exercise a greater role in the class identity.