Story Coach

The subject of Violet's Web poster is organizational culture. I was interested particularly in the the "Story Coach" diagram, because several years ago, the organization I work for attempted a culture change. As Violet points out, this is not an easy thing to accomplish. Our company spent many hundreds of thousands of dollars on promoting the new vision of the company. The consulting firm that was hired to structure the roll out, had a motivational speaker who told a story from past experience to inspire employees. I did think the story was useful and dramatic, and the company put a lot of effort into this change. After about a year however, the effort seemed to fade out as management no longer seemed to be quite as commited. Although I think it the program did make some positive changes, it was not as successful as the company had hoped.